While the hazelnut spread Nutella may be delicious, the company that makes the sweet treat is receiving backlash for refusing to personalize a jar for a five-year-old named Isis.
Isis’ mother, Heather Taylor, reportedly said her sister tried to purchase some personalized jars of Nutella for her niece, Isis, and nephew, Odhinn. When the children’s aunt went to her local department store, the two names were flagged by the computer.
She was able to get Odhinn’s name approved but “Isis” was deemed unacceptable with no exceptions because of the association of the letters with the Islamic State group of militants.
“This is an acronym that is used incorrectly by the media that Nutella are supporting,” Taylor reportedly told The Sydney Morning Herald. “We need to be calling the Daesh death cult by their name, Daesh.”
Even the chief executive of Ferrero Australia, Nutella’s parent company, would not back down from the company’s decision to refuse the name.
“You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively,” Taylor reportedly said to the executive.
Taylor named her daughter after the Egyptian goddess worshipped as the ideal wife and mother and the patron of nature and magic — also the Egyptian goddess of children.
The company released a statement that read, "Like all campaigns, there needs to be consistency in the way terms and conditions are applied. Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate."
The campaign was intended to be used in "a fun and joyful way", the statement also noted.
Although not extremely common, Isis is definitely a name belonging to plenty of women. We may even recall Gabrielle Union's iconic character in the 2000 teen flick, "Bring It On" was named Isis.
It is unfortunate and unfair that those bearing this name are made to feel ashamed because of the association with the extremist group, especially children.
Perhaps what the company should have done — instead of discriminating against a child for her name — is compromised by printing her first and last name, first name and last initial or just her initials.
Banner Photo Credit: flickr user Brian Cantoni