Online store BelleChic recently learned the hard way that if you’re not careful with your font choice, you can appear to be praising Hitler.
Say what now?
A tote bag made by Quotable Life that is being sold by BelleChic’s site has gained some funny recognition, because of the designer’s rather poor font choice.
The bag, which was intended to read “My favorite color is glitter,” resulted in looking like “My favorite color is Hitler” due to some of the letters in the word "glitter" blending together.
Yikes! Pretty sure that’s not what the Arizona-based company was going for.
Of course, it didn’t take long for online shoppers to notice and take to social media.
my fav colour is also hitler pic.twitter.com/0tMnOGpsOG— some quack 🎤🦆 (@hurlarious) July 23, 2017
Matt Molen, chief marketing officer for BelleChic, responded to the backlash confirming that the original design had been pulled and the product's font has been updated. In an interview with Allure he said, "While I realize that most of the social media buzz and commentary has been tongue-in cheek, the type of abhorrent sentiment conveyed as part of the misinterpretation absolutely does not align with our company values, nor is it something we would ever want to encourage or support."
He also mentioned that BelleChic has been selling the product for over a year, and the company never had issues with it before. Some people even have jumped to the defense of BelleChic saying that they just don't see it, so we can chalk this one up basically to creative differences.
NOT OKAY https://t.co/MclvC8MUJF— Teen Vogue (@TeenVogue) July 25, 2017
Nonetheless, BelleChic did apologize on Twitter, and here's a look at their new font choice.
We are beyond embarrassed about the design of our GLITTER tote bag 🙈 ✨. We replaced it with a new design. Hope you like this one better! pic.twitter.com/1ZXGAOcnGj— BelleChic (@bellechicdeals) July 24, 2017
Much better. Let this be a lesson to everyone on the importance of typography. Font is important, people.
Banner/Thumbnail Photo Credit: Reuters, Gonzalo Fuentes