Have you seen Pepsi’s new collaboration AD with Japanese clothing company A Bathing Ape's line AAPE?
Those who have seen it had to look at it twice or may be even thrice to actually understand the message of it. One question that popped up in the mind of everyone was… “Is that ‘Pepsi X Rape’ written over there”?
Check out the Advertisement:
Now that’s what called an epic fail.
The photo was posted on Reddit which started a debate Pepsi’s wrong choice of font for the Ad.
Pepsi also issued an apology saying, “We regret any misunderstanding caused by the font used and we apologize to anyone who was offended. We will not use this design in the future.”
Pepsi, what a sad font choice it is. Even Comic Sans would have worked better over here.