Sainsbury’s Relives The Touching WWI Christmas Truce In Their Ad

Sainsbury’s recreates the legendary WWI Christmas Day football match.

The famous Christmas truce started when the soldiers pitched against each other, initiating an unofficial temporary truce and ceasefires along the Western Front around Christmas in 1914, during World War I.

Stories of the German and British soldiers exchanging gifts, wishing each other and even singing carols together live on a century later.

Sainsbury's, one of the largest chains of supermarkets in the United Kingdom has recreated the event n their Christmas ad this year.

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The incident relived in the ad recreates what British Staff Sergeant Clement Barker’s long lost letter, unearthed in 2012, described.  

The letter revealed how the truce began after a German messenger walked across No Man's Land on Christmas Eve to broker the temporary cease-fire agreement.

British soldiers went out and recovered 69 dead comrades and buried them and how the impromptu football match then broke out between the two sides when a ball was kicked out from the British lines into the No Man's Land.

What a brilliant commemorative ad just in time to warm millions of hearts around the world this Christmas- a hundred years on!

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