Does SoBe Think Human Slavery Is Funny?

Folks at SoBe seem to think human slavery is a harmless little joke under a bottle cap. But a lot of people don’t agree.

SoBe, short for South Beach, is a beverage company popular for its varieties of tea, sports drinks and energy drinks.

Apart from enjoying its “0 calories, 100% flavor!” people love finding short messages under their SoBe bottle caps with many posting photos on social media.

A Redditor found this:

SoBe bottle caps

Another got this:

messages under the cap of Sobe bottles

As well as this one:

Read More: iPhone Manufacturer Treats Its Workers As Slaves

People usually like what they discover, however, more recently, a bunch of SoBe consumers have expressed concern over caps that read:

Umm, not to alert you or anything, but..... I think you have someone in your factory that needs help. LoL

Posted by Thadeous Bach on  Wednesday, July 1, 2015

As noted by BuzzFeed’s David Mack, these messages are popping up everywhere:

Hi! Should I be concerned?

Posted by Nini Yang on  Friday, June 12, 2015

This was under our bottle cap on the Sobe we just opened... Concerning!

Posted by Jill Middaugh on  Saturday, June 6, 2015

So this might need some attention

Posted by Andrew Woods on  Thursday, May 14, 2015

SoBe’s automated Facebook response to these images says bottle cap messages are supposed to be funny:

South Beach Beverage Company

But not everyone agrees with the company:

SoBe Apologizes for Joke Bottle Cap Message


'Help I'm trapped in SoBe factory

Also Watch: Cambodian Sweatshop Documentary Gives A Shocking Look At The Human Price Of Fashion

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