SoBe, short for South Beach, is a beverage company popular for its varieties of tea, sports drinks and energy drinks.
Apart from enjoying its “0 calories, 100% flavor!” people love finding short messages under their SoBe bottle caps with many posting photos on social media.
A Redditor found this:
Another got this:
As well as this one:
People usually like what they discover, however, more recently, a bunch of SoBe consumers have expressed concern over caps that read:
As noted by BuzzFeed’s David Mack, these messages are popping up everywhere:
SoBe’s automated Facebook response to these images says bottle cap messages are supposed to be funny:
But not everyone agrees with the company:
How is "Help me Im trapped in Sobe factory" funny?— WoLverin3 (@mista1hunnid) July 2, 2015