Now here is a brilliant ad: really, really brilliant.
Swedish pharmacy chain Apotek went out of the box to promote their new line of hair products. They installed an interactive ad in at the Stockholm subway station with super high tech sensor that works by responding to arriving trains.
You have to see what happens.
The only clues we can give you is that the experience is a hair raising one. And that you’ll definitely be ‘blown away.’ Watch the video above and let us know what you think.