The #ChuckECheeseChallenge is going viral after a clip of three men imitating the robotic "Munch’s Make Believe Band" began circulating throughout social media.
For those who may be unfamiliar, Chuck E. Cheese's is a chain of establishments that are a hybrid between a pizza restaurant and indoor children’s play place.
You would be hard-pressed to find an American child who hasn’t either had a birthday party of their own at Chuck E. Cheese's or attended someone else's there.
"Munch’s Make Believe Band" is a somewhat creepy animatronic display in the dining area made up of various characters, including Chuck E. the mouse.
According to Mashable, the hashtag was started by Twitter user _BamTheDancer, and the video features Marquese Scott and Julius Chisolm.
The official Chuck E. Cheese's Twitter account even had a response to the new challenge that's giving their business some publicity.
Since its original posting, the challenge has been spread across different mediums with others joining in and creating their own renditions.
Although this is still the early stages of the challenge, it’s only a matter of time before this viral craze becomes the next big thing, and possibly ends up on "Ellen."
Banner Photo Credit: Flickr, Sam Howzit