Thai Ad Is A Total Gut Punch, In The Best Way

by
Lauren Burgoon
Thailand strikes again on ads that make you feel all the feelings.

It may be a commercial, but this ad is based on real-life events -- and sure to choke you up.

A boy, frankly, stinks at playing guitar. He's rounding mocked and ostracized at school, but in a series of shots, he plays throughout his Thai city, in the subways and on street corners. 

When the reason becomes apparent, grab the tissues. 

The video is an ad for Thai Life Insurance, which doesn't pull punches when it comes to gut-punching ads.