It's the countdown to Christmas! Today the annual John Lewis advertisement launched - the one ad people are itching to see.
Twitter is already buzzing with "John Lewis" and #montythepenguin trending worldwide. YouTube is expecting to surpass last year's 13 million views.
Grab a gingerbread cookie, some hot chocolate and enjoy!
FYI: The John Lewis Partnership is an employee-owned UK company which operates John Lewis department stores, Waitrose supermarkets and other services. The company is owned by a trust on behalf of all its employees — known as Partners – who have a say in the running of the business and receive a share of annual profits, which is usually a significant addition to their salary.