The United Nations Office for the Coordination of Humanitarian Affairs (OCHA) has launched the new #ShareHumanity campaign to gear up for World Humanitarian Day on Aug. 19.
The campaign asks people to sign up to donate their Twitter or Facebook account allowing it to be “hacked” by the #ShareHumanity app to automatically post a first-person narrative of a humanitarian crisis. A series of posts would be put up over the course of six hours.
Supporters can share as many of the 17 spotlighted stories as they want during the days leading up to World Humanitarian Day.
My feed won’t be the same over the next day. It’s for a very special cause: #ShareHumanity— Kaka (@KAKA) August 12, 2015
Some of the featured stories include a Syrian child living in Jordan's Za'atari refugee camp, a Himalayan guide delivering aid with the World Food Programme in Nepal, and a harrowing account of a 12-year-old Nigerian girl searching for her brother.
"Millennials might not have money to give, but what they do have is a social following," said the OCHA head of social media Alexandra Eurdolian in an interview with Mashable.com. "That's what we're asking for here — for their feeds, in order to enable these stories to be told and be heard."
The campaign aims to evoke empathy, raise awareness of recent crises, and inspire real action and tangible support of people doing the groundwork.
World Humanitarian Day was founded to memorialize the 22 aid workers who died in the the 2003 bombing of the United Nations Headquarters in Baghdad.
"The U.N. can only do so much," said global spokesperson for World Humanitarian Day Natasha Scripture. "We want people to feel empowered and inspired to make a difference in the lives of people affected around the world."
The movement has already gained support from several celebrities and public figures such as American actress Ashley Judd, Nobel Peace laureate Malala Yousafzai, Colombian singer Juanes and Brazilian soccer star Kaka, among many others.
To support the movement and donate your newsfeed visit, the World Humanitarian Day website.