On Thursday, the Twitter hashtag #internationalmensday was trending at the very top of the website's aggregator.
The campaign was kicked off by The University of York in Heslington, England as a part of their gender studies initiatives.
The campaign was meant to be an open discussion concerning the issues that are unique to men on an international level.
What resulted instead was a digital bloodbath that left the entire Twitter-sphere disgruntled.
Here are the details:
The Good: Awareness
#Internationalmensday had a few very real issues that it was trying to bring a new level of awareness to. Chief among these was the male suicide rate.
#InternationalMensDay because we need to talk about male suicide and take it seriously— Bolt caster (@Boltcaster123) November 19, 2015
If the hashtag was #malesuicide than Thursday may have been a day marked by open conversation and widening perspectives.
However, because the chosen moniker for the movement was #internationalmensday the reaction was far more toxic.
The Bad: Flame War
The title of the hashtag made this campaign out to be some sort of male privilege victory lap and some men fully embraced the opportunity for sexism.
On #InternationalMensDay, let us remember that men build things people want, need or desire and feminists build... safe spaces & narratives.— V. Signum (@Virtussignum) November 19, 2015
This outpouring of intolerance prompted feminist Twitter users to strike back in kind.
Happy #InternationalMensDay because you don't get every single day to tell the world you run stuff, are in charge, and awesome. Go you!— Candy Hearts ? (@CandyHeartsBand) November 19, 2015
its sad that #InternationalMensDay could be used to highlight high suicide rates in men under 45 but its been highjacked by meninists— Alex (@KETFLIXNDCHILL) November 19, 2015
Once the feminists had lobbed their first volley the men decided to fire back, turning what could have been a powerful campaign into a full-fledged internet flame war.
Feminists must be tearing out their dyed red hair at #InternationalMensDay trending top of Twitter.— Paul Joseph Watson (@PrisonPlanet) November 19, 2015
Conclusion: A Series On Unfortunate Events
At the end of the day, York University could have launched a strong initiative for male suicide awareness, but due to an unfortunately chosen title their campaign did more to empower sexist men than support those who are suffering.
The entire tone of the day is best summed up in one final tweet.
Today is #InternationalMensDay? I thought that was everyday?— Ferrari Sheppard (@stopbeingfamous) November 19, 2015
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