The selfie craze on social media has dampened quite a bit since the Oscars, but it seems the trend has only just hit military camps.
Sixteen thousand NATO soldiers had recently gathered in Norway for a large-scale military drill named "Cold Response" to prepare for a possible clash with Russian forces in the freezing Eastern European conditions.
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Since, there were no enemies and just a lot of time to burn, many of them got in front of their own cameras and took pictures, which when posted online, went viral.
Twitter, Facebook and Instagram are all overflowing with images of soldiers showing their own and their pals' mugs. Some of them can be seen in the video posted above.