This incredible and tragic PSA from New Zealand (seen above) employs a surprisingly effective “time freeze” to express a very real and powerful message concerning speeding.
"This campaign aims to reframe the way people look at their speed when they're driving," the New Zealand Transport Agency says. "We usually get to learn from our mistakes, but not when driving—the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's."
Quickly managing to establish a sense of caring for the characters involved, this video demonstrates ad work done right.