This 'One Sq**w Too Many' sticker went viral on Twitter after an Alberta trucking company was found displaying it on one of their trucks. The sticker was spotted in Grande Cache.
Metro News reported that the truck, which belonged to a company called Larry's Water Hauling, was displaying the sticker as a "joke" between drivers. One driver was apparently trying to convince the other to leave his partner and displayed the sticker to get the message across. The company claims the sticker was taken off "five minutes" after somebody caught a picture of it and shared it on social media. Twitter responded accordingly.
. If Norm's friend didn't like me & showed up with a "one squaw too many" banner on his bike would you say it was just a joke? #racist— Mezzo Marion (@missprill) November 1, 2016
Aseniwuche Winewak Nation, a group of aboriginal settlements in the surrounding area of Grande Cache, responded to the sticker immediately. Metro reports that the group said the sticker was "disappointing" to see in the workplace and that discrimination "should not be tolerated anywhere."
While the word 'sq**w' may seem outdated and unused, it is not as antiquated or benign as some might think. Twitter is littered with people using the slur against Native American and First Nation women every day.
Forward thinking Clevelanders shout “Get off the stage, squaw!” at a girl speaking out against racist mascots and logos like these.— Jason Evan Mihalko (@jaypsyd) October 22, 2016
You still have evil, racist, sexist, violent immigrants in your banner. Delete your account squaw!!! https://t.co/pBYJ2qT0EK— Daniel Snyder (@danmsnyder) August 28, 2016
Sandra Jansen, a member of the Legislative Assembly of Alberta said, “There’s absolutely nothing funny about this when across the country we’re defining the parameters of the Missing and Murdered Indigenous Women Inquiry and talking about some serious endemic problems.”
Jansen's comments refer to the 1000 indigenous women and girls who have gone missing or been murdered in Canada since 1980.
The racist message of the bumper sticker is no laughing matter and 'jokes' like these have a serious and devastating significance to indigenous people.
Banner Image Credit: Twitter, @Hadleylf