The remarkable success of last summer’s ALS Ice Bucket Challenge has inspired a new dare that might soon become the next viral campaign for fundraising.
Known as the “Twizzler Challenge,” this campaign is a nightmare for germaphobes, as it requires two people to chow down on the opposite ends of a licorice stick for a completely noble cause – spreading awareness about autism. Much like its predecessor, the duo who completes the task must nominate others to do the same.
It all started with the Today Show co-host Willie Geist sharing a Twizzler with Orange is the New Black star Uzo Aduba during Comedy Central’s “Night of Too Many Stars: America Comes Together for Autism” to raise money.
He then continued the #TwizzlerChallenge with Meredith Vieira on her show, challenging Matt Lauer and Kathie Lee Gifford, who also chomped down on a Twizzler for the sake of autism awareness and nominated Jon Hamm and John Slattery.
Since it’s fairly new, the campaign has not gained a great deal of attention – much like the Ice Bucket Challenge in its initial days. However, with all these hosts daring each other on live television, it’s just a matter of time before this awkward Lady and the Tramp inspired campaign turns into a viral charity.
Keep in mind, ALS Ice Bucket challenge raised $115 million in just a few months.
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