This is How Social Pressures Hold Girls Back From Being Scientists

June, 15, 2014: The ad follows the journey of a girl named Samantha as she grows up. A story of how social pressures overtake her passion for science.

The new Verizon ad isn't just incredibly beautiful. It protests against the backward social norms which still exist in today’s so-called “post-modern” age.

You'd think Afghanistan, Iran, or Saudi Arabia were bad. The reality is the developing world has not overcome its prejudice against women either. For example, why are women still not participating in science and technology as much as men?

Sounds like a rant? Well check the statistics yourselves. Women in technology and sciences are far behind men, apparently.

Girls Who Code, a non-profit organization dedicated to eliminating gender gap in science and technology quotes, “In middle school, 74% of girls express interest in Science, Technology, Engineering and Math (STEM), but when choosing a college major, just 0.3% of high school girls select computer science.” The White House figures are equally frightening. In 2009, only 24 percent of scientists and engineers were women.

In a Reddit discussion on the subject, user tehaleks compared how we talk to little girls and boys. “People always tell a little girl how cute or pretty she is, how nice her hair is, or her dress, and they ask little boys what they like, what they're playing, or what they're doing.”

This is what inspired Reshma Saujani of Girls Who Code to put together this very cool advertisement.

Much awareness needs to be built around the topic. A change in attitudes is required and definitely a conscientious efforts by parents to narrow this gender gap since the day they become parents. So the next time, you are about to compliment a little girl, think about what you are saying!

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