This disturbing yet heart-wrenching video shows a woman who has clearly fallen prey to domestic violence. It shows an accumulation of pictures that have apparently been taken over the span of a year.
The pictures switch from a beautiful Serbian woman to one who has been physically abused. It goes on to show her recovering and finally returning to her normal self only for another picture to appear in which she has obvious marks on her face. Finally, the last shot shows the victim badly beaten and holding a sign that reads ’Please help me. I don’t know if I will get to see tomorrow.’
The video instills an eerie feeling of sadness, shock, rage and helplessness in the viewer. It definitely touches a nerve.
The video was made by Saatchi & Saatchi Belgrade in collaboration with a Serbian organization B92. The purpose is to raise awareness about domestic violence and build a safe house shelter in Belgrade for victims.
Cases of domestic violence are on the rise and this video is the perfect way to bring the issue to the attention of Serbian society.
Unfortunately, domestic violence is not just restricted to a certain part of the world.
According to Domestic Violence Statistics:
- Domestic violence is the leading cause of injury to women—more than car accidents, muggings, and rapes combined.
- Around the world, at least one in every three women has been beaten, coerced into sex or otherwise abused during her lifetime. Most often, the abuser is a member of her own family.
- Based on reports from 10 countries, between 55 percent and 95 percent of women who had been physically abused by their partners had never contacted non-governmental organizations, shelters, or the police for help.
Based on these facts, it is high time such campaigns are launched to help victim of domestic abuse.