CEO Uses ‘Snowflake Test’ To Stamp Out ‘Whiny, Entitled’ Millennials

The Silent Partner Marketing has introduced a new, unconventional strategy to screen applicants who express interest in working for the company.

Kyle Reyes, CEO of The Silent Partner Marketing, has introduced a quiz to screen for “whiny, entitled millennials” who have applied for jobs with the company. 

The quiz is called the “snowflake test,” which comes from the word “snowflake” being used as a demeaning term for millennials perceived to be privileged and entitled.

“A snowflake is somebody who is going to whine and complain and come to the table with nothing but an entitled attitude and an inability to back their perspective,” said Reyes, Metro reports.

This vetting system has enabled the Connecticut-based company to eliminate 60 percent of interviewees who were not the right fit.

“We used it to sort of weed out the people who were inundating us with resumes and didn’t even know what we do for work,” Reyes said.

In theory, the quiz doesn't seem like such a terrible idea, but some of the questions on it include, “What does America mean to you?” and “When was the last time you cried and why?”  

Additionally, other questions ask about the potential candidate’s stance on police and guns.

Several of the questions relate to situations within the workplace, but others are random and a bit invasive, including, "What’s your favorite kind of adult beverage?” “What’s your typical breakfast?” and “What does faith mean to you?”

As far as concerns over whether this test could be considered discriminatory, Reyes said his company is not worried about any lawsuits coming their way.

“There’s no discrimination here because what this really is, is a glorified personality test. This is something that happens in interviews every single day,” he said.

While there may be some truth to Reyes’ logic about the overall interview process, the questions on his company’s quiz are rather tacky, to say the least.

Furthermore, the test clearly targets the millennial generation, which is actually aiming to change corporate culture to be more inclusive, fair, and tolerant. 

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