Two hours before her March 14 show, MSNBC host Rachel Maddow took to Twitter to announce she has some vital information on President Donald Trump’s unreleased tax returns — and the internet, predictably, went wild.
People tuned into their TVs and waited diligently for the cable news show to start, but little did they know it would take Maddow more than 20 minutes (and a commercial break) to get to the point and reveal the taxes she promised.
More than a million people have signed a petition demanding that Rachel Maddow release Trump's tax returns— Nate Cohn (@Nate_Cohn) March 15, 2017
Rachel Maddow announces she will release Donald Trump’s tax returns as a 10-episode Netflix series.— Sam Adams (@SamuelAAdams) March 15, 2017
Sadly, the long-drawn-out report, based on a partial tax return form from 2005, was more anticlimactic than anyone expected it to be. It was a big letdown, which resulted in the internet brutally roasting Maddow for creating the hype and failing to deliver on it.
Maddowing-— Trey Yingst (@TreyYingst) March 15, 2017
1. To bury the lead of a news story in order to keep people tuned into your show.
However, if you missed the maddeningly tedious segment, “The Late Show with Stephen Colbert” has you covered.
Dressed in a black V-neck and blue blazer, Colbert spoofed Maddow’s long-winded Trump tax report with one of his own. It was epic.
“I hold in my hands something significant,” the late night host began. “A joke that we have confirmed has been heard by Donald Trump. We believe this is the first time that any joke heard by Donald Trump has been released.”
Exaggerating the MSNBC host’s tone and inflections, Colbert then dived into the back story of the yet-to-be-revealed joke, and just like Maddow, he took the longest possible route to get to it.
“Why did the chicken cross the road?” Colbert asked before randomly launching a prolonged informational rant on the chickens and their connection to Russian oligarchs. He even pulled out a live “expert” chicken to comment on the matter. When that failed to work out, he segued into another lengthy talk: “OK, what are roads?”
Watch the complete segment in the video above.