A new Banana Republic ad that went live over Twitter has recently come under fire for being sexist, Teen Vogue reported.
In the ad, a man and woman are riding a bike in a somewhat unrealistic manner.
"The slimming Sloan pant for her," the tweet read. "The new Rapid Movement Chino for him. Try our perfect-fitting pants for a life in motion."
The slimming Sloan pant for her. The new Rapid Movement Chino for him. Try our perfect-fitting pants for a life in motion. pic.twitter.com/dZNcHZ3CrG— Banana Republic (@BananaRepublic) July 28, 2017
To some, the ad insinuates that women should care about their appearances and try to look "slimming," while men's clothing is about their ability and function. Or as one Twitter user put it, "Appearance for her? Action for him?"
Is this an actual ad or satire? The sexism is glaring. Appearance for her? Action for him? I'm not even extremely sensitive. @BananaRepublic— Andrew Hodge ?????? (@andruhodge) August 9, 2017
Another person called the ad "casual sexism."
Nice casual sexism in this promoted tweet, @BananaRepublic. Slimming pants for her, "rapid movement" pants for him? Btw, that's not a thing.— Bill (@wage__slaves) August 1, 2017
Great names for pants, but also seems like two different naming principles at work— Hugh Munn Davidson (@hughmunndavidso) August 9, 2017
Someone else cleverly pointed out, "What if I want a slimming pant and my lady wants to move rapidly?"
What if I want a slimming pant and my lady wants to move rapidly?— ???x??.?? (@alxmcco) August 10, 2017
Banana Republic did respond with an apology.
"I apologize that you are unhappy with our recent ad," the tweet read. "Please know that your feedback has been forwarded to the marketing team."
I apologize that you are unhappy with our recent ad. Please know that your feedback has been forwarded to the marketing team.— Banana Republic (@BRCustServ) August 5, 2017
Hopefully, future ads will be a little more sensitive to sexist gender roles that already permeate throughout the fashion industry.
Banner/Thumbnail Credit: Flickr, Mike Mozart