The New Barbie Is Body Positive And Multi-Ethnic

This iconic doll has undergone a complete design revamp in an attempt to connect with more diverse toy owners.

iconic doll

Popular toy manufacturer Mattel has transformed its iconic Barbie dolls with new hair, body types and skin color. The best selling doll now has three body types and seven skin tones — all in tall, petite and curvy models.

The new dolls will now be sold along the original Barbie as a part of “Project Dawn.”

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Posted by Barbie on Thursday, January 28, 2016

Barbie has been at the center of numerous controversies in the past because of her impossible proportions. Although the doll's tiny figure has undergone slight changes over the years, even making its body modestly realistic, Mattel seemed unwilling to make more dramatic changes to the doll.

The doll manufacturer even dismissed concerns about Barbie's unrealistic shape, suggesting that children do not have the same perceptions as adult do and the shape of a doll cannot promote unhealthy dieting habits.

However, the upcoming change, the most radical of which belongs to the curvy Barbie, is not just about promoting healthier body perception. — it also has a lot to do with keeping sales from plummeting even further. After all, it’s no secret that Barbie has witnessed a loss in revenue in recent years as she struggled to remain relevant to girls with diverse bodies and backgrounds.

“This is about drawing a wider demographic that had turned away from Barbie back to Barbie,” said Jim Silver, the editor of TTPM, a toy review website.

Read More:  Mexico Barbie Comes With Passport Documents

Barbie back to Barbie

latest stunt

However, the latest stunt seems to have paid off, at least for the time being, as Time magazine commissioned Japanese photographer Kenji Aoki to photograph the diverse Barbies for the front cover of the weekly publication.

The move, although welcomed by many, is a massive risk for Mattel, whose $1 billion sales depends largely on Barbie. Although the company hopes the new dolls will more closely reflect their diverse owners, their strategy can always backfire.

Since you can’t please everyone, adding three new body types is sure to infuriate at least some people. In addition to that, there is also some concern over the fact that clothes of the original Barbie won’t fit the new versions. Mattel is setting up a separate complaints line for issues pertaining to “Project Dawn.”

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