People are outraged over an e-commerce website for promoting tights for plus-sized women in the most cringe-inducing way ever.
Wish.com has a lot to learn about body-shaming before cashing in on plus-sized products. The store recently drew the ire of its customers after having slender models promoting tights meant for plus-sized women.
In a bizarre execution of their campaign, they showed thin models fitting their entire bodies in a pair of large tights.
The attempt, understandably, failed miserably and offended many people, and rightfully so.
The San Francisco-based online store is primarily an app that sells Chinese merchandise to American customers at lower prices.
The company was slammed by a large number of people on Twitter, all thanks to their tone-deaf promotional strategy.
This seems fine pic.twitter.com/AA7YTUpYmj— Helena Bottom-Farter (@solikebasically) December 5, 2017
So weird. So, they made plus-sized clothes, but refused to use plus-size models and instead put the small models in the plus-sized pantyhose?? Reminds me of those after-weight-loss pics. pic.twitter.com/5RuWRLmoHu— dP (@dPlaxco) December 5, 2017
I'm hurt by this— it's time to be nice (@flerpch) December 6, 2017
Ridiculous !! Someone actually spent money $$$ on this ad? They should be fired— poodlemom (@vrose2010) December 12, 2017
I love figuring out my size by conceptualizing how many skinny people will fit in my clothes https://t.co/671yBwB1Sq— molly (@mollyxflanagan) December 10, 2017
Wish.com attempted to clear the air in a statement to HuffPost, but it doesn't exactly clear anything up.
“The products listed on Wish are sold by stores from all over the world, and these stores are in charge of their own inventories. Whatever information you see in the description is what we know about the product. If you place an order with a specific store you will then have the opportunity to contact that store directly for more information about the product.”
Note to the company selling those tights: Use plus-sized models to sell products that are meant for them. Body-shaming women before imploring them to buy your stuff, is not exactly the right way to market products.
Banner/Thumbnail: Pixabay, Lightstargold