Retailer Accused Of Charging ‘Fat Tax’ On Items Larger Than Size 12

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A retailer in the United Kingdom is under heavy scrutiny for charging higher prices for larger sizes of its items, prompting many people on social media to call for a boycott.

New Look, a retailer based in the United Kingdom, is under fire for charging different prices for its “Curves” items. Now, people online are accusing the company of charging a “fat tax” on clothes above size 12.

The discovery was made by retail supervisor Maria Wassell. She learned that a pair of the brand’s green striped pants in New Look’s “Curves” section cost £22.99 a pair, or $31.01 in American dollars. As soon as she found the same pair went for £19.99, or $26.97, in smaller sizes, she told reporters she was “absolutely disgusted.”

The larger versions of the pants were 15 percent more expensive, prompting critics to suggest that the store could be shaming larger or taller women.

The prices for a second item were also different depending on their sizes, Wassell added.

A T-shirt with the words “tres jolie” went for £9.99, or $13.47, for sizes up to 12. But according to the retail supervisor, she had purchased the same item from New Look’s “Curves” collection for £12.99, or $17.51.

Following the discoveries, Wassell said she’s boycotting the store until New Look brings this price discrepancy to an end. Many people online said they would follow.

Many Twitter users said that this price discrepancy could hurt people who have no control over their weight. Others said that this different price policy discriminates against people, negatively affecting their body image.

New Look’s spokesman said that the company is “in the process of reviewing the pricing structure of [its] plus-size collection.” He also said that New Look is working to make sure these discrepancies don’t happen again.

Hopefully other stores catch word of this incident and take a second look at their pricing scales as well. After all, a boycott threat could damage a company, especially if the people saying they are boycotting a brand for discriminating against women of different sizes have a presence online.

Respecting women’s differences without penalizing them financially could go a long way for clothing brands and the fashion industry as a whole.

Banner/Thumbnail Photo Credit: Pixabay, Free-Photos

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