Macy’s Takes A Step Toward Equality With Line Catering To Muslim Women

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Macy's will become the first major department store in the United States to sell hijabs when they release their new line, the Verona Collection.

Woman walking into Macy's store

In a solid step toward achieving equality, Macy's is set to become the first major department store in the country with a clothing line aimed at Muslim women, hijabs included.

The line, named the Verona Collection, will offer consumers modest cardigans, dresses, pants, tops, and hijabs. It will be available for purchase online starting Feb. 15.

"Verona Collection is more than a clothing brand. It's a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside," explained the collection's founder, Lisa Vogl, in a press release.

The line's creation is largely thanks to The Workshop, a Macy's run program that is dedicated to helping promote businesses that are owned by people of color. 

Vogl, who was a graduate of The Workshop, decided to create the line after noticing a severe deficit in options for Muslim women. 

And she isn't the only one who's noticed the underrepresentation. 

The fashion industry, in general, has a serious problem when it comes to representation of people of color

While many companies are trying to rectify the problem, one group tends to consistently be forgotten.

Not only are Muslim women typically underrepresented in film, politics, and television, there is a serious disparity in mainstream fashion.

Just think about how many white models you regularly see, whether it be in an advertisement, in a catalog, or at a runway show. 

Now, how many Muslim models have you seen? 

Parallel to the fashion industry's insufficient amount of Muslim models, mainstream clothing brands also seem to struggle with providing Muslim women with clothing lines. 

Those like Vogl who have taken notice of this, have made similar moves to bring Muslim women into fashion.

In 2017, Nike launched a hijab collection, and American Eagle started a collection of denim hijabs with the face of the campaign being Halima Aden, a Muslim model. 

Mattel has also announced its plans to release a doll modeled after Ibtihaj Muhammad, the first American Olympic athlete to compete wearing a hijab. 

But the work can't end here.

This move from Macy's will hopefully start a chain reaction and inspire other department stores to follow their lead. 

While this is a great step toward achieving representation in fashion, it's frustrating that we even have to "celebrate" a department store for selling something that millions of women wear every day. 

This effort is long overdue, but as the saying goes, it's "better late than never."

Thumbnail/Banner Credits: Reuters, Brendan McDermid 

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