Celebrity chef Mario Batali issued an apology in response to accusations of sexual harassment in his online newsletter. If only he stopped at the apology.
The email inexplicably ended with a recipe for cinnamon rolls, making his entire attempt tone-deaf.
Batali, the former host of “The Chew,” stands accused by eight women who claim he groped them or made unwanted sexual advances and inappropriate comments.
An incident in The New York Times recounted Batali allegedly groping a woman who appeared to be unconscious in a New York restaurant’s “rape room.”
In the apology, Batali addressed these accusations.
“I have made many mistakes and I am so very sorry that I have disappointed my friends, my family, my fans and my team. My behavior was wrong and there are no excuses. I take full responsibility,” Batali wrote.
The letter, to the abject horror of anyone reading it, ends with “ps. in case you’re searching for a holiday-inspired breakfast, these Pizza Dough Cinnamon Rolls are a fan favorite.”
MARIO BATALI: How do we address the sexual harassment?— Josh Jordan (@NumbersMuncher) December 16, 2017
PR TEAM: With a heartfelt apology.
MB: A cinnamon roll recipe should do the trick.
PR: That's a horrible idea.
MB: Yeah, let's go with that.
PR: You need to apologize.
MB: OK. Quick apology and then rolls.
PR: We're doomed. pic.twitter.com/dy7aIHUyDV
This surprising twist to the apology is part of a larger pattern you may have noticed in the apologies issued by the rich and powerful men who have now been exposed as sexual predators.
These men have barely confessed to their actions when they quickly begin to deflect attention away from their alleged crimes and onto the more redeemable aspects of their personality.
For instance, look at the frustrating apology of Louis C.K., who never once said sorry in his apology. Instead, he talked of how the women he had assaulted were his admirers and he had misunderstood them.
Naturally, Batali’s no good apology ending with a pizza dough cinnamon roll recipe was slammed online.
Well, sorry about the harassment, try this recipe for pizza dough cinnamon rolls! Is an interesting message. pic.twitter.com/x46ZdnUEUX— Lisa Tozzi (@lisatozzi) December 15, 2017
A 30 for 30 on how Mario Batali came to the decision that posting a cinnamon roll recipe with an apology responding to sexual harassment allegations was a good idea.— Sopan Deb (@SopanDeb) December 16, 2017
If you haven’t seen the Mario Batali apology, you should. Starts off ok, but he includes a recipe at the end.— Matt Kelly (@SoMattKelly) December 16, 2017
Not making this up. pic.twitter.com/tsHcFVDmh3
I genuinely thought that “Mario Batali includes a cinnamon roll recipe in his sexual harassment apology” was an onion gag. My bad. 2017 gonna 2017.— Ben Novack (@titlecharacter) December 16, 2017
Thumbnail/Banner Image: Reuters, Brendan McDermid