Two covers with two different prices—one at $8.81, the other at our regular price of $6.99—to reflect the 26 per cent gap between full-time wages paid to men and women in Canada. Here's why Maclean's is doing this. #PayEquity https://t.co/cxPv7B8BOe pic.twitter.com/ZGjgsNPR3K— Maclean's Magazine (@macleans) February 8, 2018
Canadian magazine Maclean’s is calling out the gender pay gap by asking men to pay 26 percent more than women for their latest edition.
“Pay equity is having its moment as the next beat in the cadence of the #MeToo movement,” the magazine said on its website. “We hope this issue will stir urgent conversation already happening around the world.”
The magazine debuted its initiative by creating two covers with two different prices written on them. One amount states $8.81, and the other lists its standard price of $6.99. The two amounts represent the 26 percent gap between men and women’s full-time wages in Canada.
Maclean’s noted, however, that the gender pay gap in the country actually ranges from 8 percent to as high as 50 percent, but they chose 26 because it is the Statistics Canada figure that broadly compares the salaries of full-time working women with full-time working men.
Maclean’s also maintains that readers can choose to pay whichever cover price they want while recognizing that their effort somewhat trivializes gender by reducing its complexity to the heteronormative labels of men and women.
Despite this, it is evident that their purpose is not to exclude anyone but to spread awareness and spark conversation around an important topic in a clear and direct way.
This idea makes me uncomfortable as hell, but it’s definitely thought-provoking. https://t.co/XfK7m7i36O— Chris Redmond (@darkgreendesk) February 8, 2018
A very creative way to demonstrate the need for pay equity: Canada's @macleans magazine charges men a higher price for this week's issue.— Ulric Shannon 🇨🇦 (@UlricShannon) February 8, 2018
Because a 26 percent pay gap is not acceptable in 2018. https://t.co/83CbyQajHF
Taking the initiative a step further, Maclean’s addressed the greater disparity that women of color and indigenous women experience as a result of the pay gap. The magazine has committed to donating a portion of the revenue made from this issue’s sales to a scholarship fund for indigenous women through Indspire, an indigenous-led organization that invests in indigenous education.
Good morning to men who would like to address gender inequality in Canada: Buy the latest @macleans, for $8.81. Yes, that’s more for you than for women ($6.99). The diff made from dude priced covers goes to @Indspire for women’s scholarships #endthepaygap https://t.co/cgcAP28wsW— Sarah Boesveld (@sarahboesveld) February 8, 2018
Very clever and an important story, well told. The difference in price will go to the Indigenous-led charity @Indspire, which invests in Indigenous education, towards a scholarship for Indigenous woman. #PayEquity now, please. https://t.co/V5yoE6SLQT— Tabatha Southey (@TabathaSouthey) February 8, 2018
I don’t typically buy @macleans (because... free from the #Library), but I WILL buy this one, and I WILL pay the higher price. The difference goes to @Indspire, and supports Indigenous women in education. #Brilliant https://t.co/UXUrwwrl5z— LibraryJunky (@LibraryJunky) February 8, 2018
The #MeToo and #TimesUp movements are truly proving to be a turning point for women all over the world as the momentum has rallied widespread support for gender equality in a way that has not been seen before.
Maclean's progressive effort is not the first of its kind, but it is an important display of solidarity with all of the women who are working diligently to achieve equity in the workplace and beyond.
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