The campaign features British buses carrying adverts that praise Allah, particularly reading “Subhan Allah”, meaning “Glory be to God” in Arabic.
The buses will travel through London, Birmingham, Bradford and Leicester and the adverts are part of a drive that aims to bring to light the plight of Syrian refugees.
The drive kicks off on May 23 and hopes to encourage Muslims to indulge in humanitarian and community work to channel their frustration stemming from the war in Syria into something positive.
“In a sense this could be called a climate change campaign because we want to change the negative climate around international aid and around the Muslim community in this country,” said Imran Madden, the U.K. director of Islamic Relief.
It is hoped that the posters will lead to increased donations as Ramadan approaches.
The Transport for London, responsible for managing ads on buses and transport systems, does not allow posters supporting “political parties or campaigns,” but does not stop religious ads.
The spokeswoman for Liberal Democrats equalities, Baroness Meral Hussein-Ece, doesn't fancy the ads, though, tweeting that religion should be a “private matter.”
I can't see the point of the 'Praise Allah' bus campaign. Religion should be a private matter IMHO.— Baroness Hussein-Ece (@meralhece) May 9, 2016
Here are the responses of some other Twitter users:
WHAT THE BLOODY HELL IS THIS, THIS WILL FEATURE ON OUR BUSES FROM JUNE CHRISTMAS AD LORDS PRAYER BANNED UK CINEMAS pic.twitter.com/KozG6pHEyy— Vern Hughes (@Huggiesll) May 9, 2016
‘Praise Allah’ banners on UK buses for Ramadan https://t.co/Bl2R3dw4nm ISLAMIC MUSLIM NOT A RELIGION IT IS A CULT?— Janet Orendorff (@JanetOrendorff) May 10, 2016
"praise allah" on the side of UK buses? SURE!. When Christmas trees are put up in Islamic countries & dish out bacon butties..Its only fair.— JoJo (@_Just_JoJo_) May 9, 2016
Seriously, The Lords Prayer BANNED from buses, Praise Allah & Islamic prayer allowed with no resistance. The UK will be easily conquered.— Scottish Contrarian (@ContrarianScot) May 9, 2016
Hopefully, this move by the Muslim community will be an effort toward encouraging peace and positivity in the United Kingdom, and will also help promote a better version of Islam, even if not every British citizen approves.
Banner and thumbnail credit: Reuters, Hannah Mckay