Last week Nordstrom announced it was dropping the Ivanka Trump brand because of low sales.
This week, the first daughter’s spokesperson responded to the news, claiming “integrity,” not profit, is what gives the measure of a brand.
“We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded,” the statement reads.
Showing signs of her daddy's derangement, Ivanka Trump claims that being dumped by Nordstrom protects her integrity https://t.co/owAee0XCKS— Bill Madden (@activist360) February 5, 2017
"The strength of a brand is measured not only by the profits it generates, but the integrity it maintains." Huh. https://t.co/sE0mrNrHpf— New York Magazine (@NYMag) February 5, 2017
Nordstrom didn't drop Ivanka Trump's line because integrity, but because of low sales. Lame. Glad people aren't buying her shoes though!— HARIVANDI (@sharivandi) February 4, 2017
The proclamation is bizarre, to say the least. One could argue that a brand that sells more is a strong brand. Yet, Trump’s company seems to think otherwise. Not exactly strange, since her father, President Donald Trump, is also extremely proud of all his business ventures — even though many of them have ended in failure.
The decline of Trump’s fashion brand is reportedly mainly caused by a large scale boycott campaign, #GrabYourWallet — an anti-Donald Trump movement that asks customers to avoid buying anything with the Trump logo on it — which came in response to Trump’s sexist, racist and inflammatory comments during his presidential campaign.
The eldest Trump daughter seems to have been the most affected when it comes to monetary profit.
Nordstrom is not the only company that has announced its disengagement from Trump. On Saturday, Neiman Marcus also said it was dropping the line.
“Neiman Marcus has a very small Ivanka Trump precious jewelry business, which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor),” a spokesman said. “Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both.”
Banner/Thumbnail Credits: Reuters