Instead of fighting for victims' rights or exposing the dehumanizing effects of domestic violence, a Moroccan TV show took a stunning turn by showing women how to cover up their domestic violence injuries with makeup.
Moroccan women and people in general, who discovered the horrific show after it went viral, have naturally reacted adversely to this disturbing segment.
"I think they missed the point...they should be stopping domestic violence and working towards creating laws, programs and facilities in place to end it...not teach its victims to hide it from people," read one Facebook comment.
Lilia Mouline, a smiling makeup artist, demonstrated various ways a battered woman can cover her bruises with makeup on state broadcaster Channel 2M.
She spoke about the best products to use so that the signs of a "beating" can be disguised.
"Make sure to use loose powder to fix the makeup so if you have to work throughout the day, the bruises don't show," she said.
"Use foundation with yellow in it, if you use the white one, your red punch marks will always show."
“We hope these beauty tips will help you carry on with your daily life,” the morning show host remarked at the end of the segment.
A petition calling for the High Authority of Audiovisual Communication to take action against 2M received hundreds of signatures.
"Do not cover domestic violence with makeup, condemn the aggressor!" the petition read.
The channel has since aired an apology for the "completely inappropriate" segment, which they called an "editorial error of judgment."
Meanwhile, makeup artist Mouline said that normalizing domestic violence was not her intention.
"We are here to provide solutions to these women ... These women have already been subjected to moral humiliation and do not need to also have others looking at them," Mouline said. "Makeup allows women to continue to live normally while waiting for justice."