Neo-Nazis Claim New Balance As ‘Official Shoes Of White People’

“It’s time to get on-board with New Balance now. Their brave act has just made them the official brand of the Trump revolution,” said a neo-Nazi.


Just days after athletic footwear brand New Balance came under fire for endorsing a Donald Trump presidency, neo-Nazis are claiming the brand as “the Official Shoes of White People.”

In a blog post written over the weekend, Andrew Anglin, the founder of white supremacist site Daily Stormer, urged Trump supporters to buy the brand’s sneakers.

“I’m a Nike guy. Or rather, I was,” Anglin wrote on the website, which although identifies itself as a source of Republican news, is filled with pro-Nazi, white supremacist agenda. “It’s time to get on board with New Balance now. Their brave act has just made them the official brand of the Trump revolution.”

He told his fans that New Balance, the only athletic wear company that manufactures its products in United States, should be their “new uniform.” He claimed they should see the company’s statement — for which the brand has apologized and stated it was taken out of context — as an attempt to create solidarity with white people. He also claimed the brand’s statement was a marketing tactic to attract pro-Trump voters.

“This will be fantastic,” Anglin wrote. “We will be able to recognize one another by our sportswear.”

The racist blog forced New Balance to release a statement that they do not stand for “hate in any form.”


However, this was not enough to deter Anglin, who wrote the athletic brand’s site was taken over by an anti-Republican hacker.

The entire ordeal with the website is quite relevant right now as Facebook and Google are under fire for allowing false information to spread unchecked and get millions of views on their platforms.

However, if the kind of stories Daily Stormer publishes are anything to go by, it can't be believed in this case.

Take a look at what kind of agenda this neo-Nazi website is promoting:

Chill Out, Fa***** – Trump is Going to Build a Wall

High School Sluts United Against Freedom

The Great North American Septic Tank

Regardless of the insinuations, if New Balance truly condemns white nationalists’ ideologies, it should stop tiptoeing around the issue and tell these neo-Nazis straight up that it does not want their endorsements.

How hard can that be? Or are they too afraid to alienate their pro-Trump fan base?

View Comments

Recommended For You