Tesco’s latest advertisement featuring Muslims celebrating Christmas is receiving intense backlash from certain corners of social media. Several Twitter users are promoting the hashtag #Boycotttesco, just because U.K.’s biggest supermarket celebrates diversity in its advert.
Tesco released its latest commercial as a part of its "Everyone's Welcome" campaign showing people from different walks of life celebrating the festival as they feast over a turkey from the supermarket.
The inclusive Christmas advert shows a black family, a same sex couple, a single parent family and a stressed mother ordering people out of her kitchen while she prepares a turkey.
Ironically, some bigoted customers demand Tesco take down the ad because the company featured Muslim hijabi women exchanging gifts purchased from the store among their Christian neighbors.
#Tesco I object strongly to your anti- Christian Xmas advert how dare you politicise our festival in order to appease lefty political correctness. You have lost me as a customer now, you should rethink your advertising campaign, British people still live here. #MerryChristmas— DunxGreener ? ?????? (@DunxGreener) November 11, 2017
#Tesco completely misjudged the British. We are sick of the normalisation of head & face coverings, terrorism, gender neutral, halal etc etc. Stop trying to destroy everything British. #No2Tesco https://t.co/rZvcWkkRBZ— Rodka (@OhBrokenBritain) November 12, 2017
A Muslim family in a Christmas ad is akin to showing North Koreans celebrating the 4th of July. #Tesco— tanabear (@tanabear911) November 11, 2017
See #Tesco's trying sooo hard 2 justify bringing symbols of aggressive male Islamic religiosity into our homes @ our sacred Christmas time*What hijabed UNACCOMPANIED Muslim females(or Seikh's)gonna wanna share Jesus's Lunch Celebrations*Disgraceful n OFFENSIVE Ad??REMOVE IT!@!!— jill adelus (@jillladelus1) November 10, 2017
#Tesco Pandering to Muslim terrorists in your latest ad?— Norma Kline (@bjkfamily) November 8, 2017
Hey, Tesco. .. I don't mind ONE BIT about your Xmas ads featuring Muslims wearing headscarves. .... I'm looking forward to your Eid ads. .. Featuring Christians - wearing crucifixes.— Heather McDougall (@heatherm999) November 10, 2017
Controversial website Brietbart also aimed at Tesco for featuring “Sikhs, gay dads, hijabi muslims — but no visible Christianity.”
They don’t know what diversity means. People of different religions celebrated Christmas on a cultural level and have for a long time. It seems like the only problem the haters have is because a brown woman wearing the hijab is being showcased offering festive cheers.
Despite the hate, many customers stepped forward to support Tesco’s message of inclusiveness and diversity.
People reacting badly to the @Tesco Christmas ads. People need to get a grip. The ad is about everyone is welcome, I have Muslim friends who celebrate Christmas not for religious reason but for family time. It brings a family together. #Tesco #Christmas— Richard de Lioncourt (@Geestar86) November 12, 2017
If you're offended by the Tesco Christmas advert then PLEASE boycott the stores so I don't have to see your racist faces when I'm choosing my Brussels sprouts.— Sofie (@Sofie_PS) November 11, 2017
Why are people fuming over the Muslims in the Tesco ad? My Muslim neighbours who don't usually celebrate Christmas observe it as they find it interesting. I don't see the harm in that! #Tesco— Sam Davison (@Tyinderscores) November 12, 2017
Absolutely pathetic that people are kicking off at the Tesco Xmas ad featuring a Muslim family. First they complain they don't integrate enough and when they do they still complain! Poor Muslim community don't seem to be able to win either way! #everyoneswelcome #Tesco— Nicky Jayia (@Nicky_Jayia) November 11, 2017
Tesco also issued an official statement, “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”
“We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help — Everyone’s Welcome at Tesco.”
The supermarket also said it “will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all.”
Note to all the haters: How many times have Christmas ads promoted Christian symbolism? It is 2017, and about time to accept integration, and rejoice in all celebrations of Christmas.
Thumbnail Credits: Reuters, Luke MacGregor