The dangers of drinking and driving have been illustrated in many ways, but one Canadian bar has taken a new, unique approach to getting the point across.
Canada’s ArriveAlive.org in conjunction with ReThink Canada created drink coasters out of pieces of wrecked cars from accidents with impaired drivers. The goal is to spread the message about the impacts of driving drunk, Uproxx reports.
A bar called The Emmet Ray near Toronto is now using these coasters in their establishment. As a patron picks up their drink to take a sip, they will find a grave message that reads, “This coaster used to be a car. That car never made it home.”
The coasters were made with high-impact hydraulic presses at an auto-body shop in Vancouver. The idea behind them is that the unexpected realization will make drinkers think twice before getting behind the wheel of a car after a night out consuming alcohol.
They also serve as a conversation starter surrounding the risks associated with driving while under the influence.
“People saw them and started having a conversation about how they got their license, how they behave behind the wheel,” Michael Stewart, Arrive Alive program director, reportedly told Global News.
The coasters rolled out at The Emmet Ray just before St. Patrick’s Day, which is known internationally for being a big night for drinking and partying.
“We wanted to remind people, on the biggest drinking night of the year, that there are consequences to driving drunk — and remind them to use a designated driver, take transit, or download The Ride App for a safe ride home,” Stewart said.
Thanks to Uber, Lyft, and other affordable ride-sharing services, people have a slew of ways to get home that don't involve getting behind the wheel themselves and risking their lives or the lives of others. Yet, there are still many who take the dangerous gamble under the misguided notion that nothing bad will happen to them.
Something as simple as a coaster may not completely curb that mindset, but at the very least, it could be enough to guilt trip someone out of driving after reading the jarring message while having drinks.
Banner and thumbnail credit: Reuters, Toby Melville