Just this morning, President Donald Trump rebuked department store chain Nordstrom for cutting ties with Ivanka Trump's brand, which definitively backfired.
Now, reports of both TJ Maxx and Marshalls pulling away from Ivanka Trump's line are circulating, Business Insider reports. According to the New York Times, the company allegedly sent a very telling email last week about how to handle Ivanka Trump's merch.
The email read, "Effective immediately, please remove all Ivanka Trump merchandise from features and mix into the runs. All Ivanka Trump signs should be discarded." Runs are racks where many products hang.
A spokesperson for the store's parent corp, TJX Companies, said the directions were just to remove the merchandise from a stand-out display and not "remove it from the sales floor."
"We offer a rapidly changing selection of merchandise for our customers, and brands are featured based on a number of factors," she said to the Times.
Other brands that have already dropped Ivanka Trump's line include Jet, ShopStyle, Belk, Home Shopping Network, and Neiman Marcus, Mother Jones reports.
From the outside, things are looking rather bad for Ivanka Trump's fashion line. A company employee, however, refutes this and even goes as far to say the brand is growing.
"The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016," Rosemary Young, senior director of marketing, told Business Insider.
It's probably not too far-fetched to assume, however, that the fate of the brand lies on shaky ground.
Banner/thumbnail credit: Flickr, Mike Mozart