What We See As Tragedy, The Gun Industry Sees As A ‘Big Opportunity’

Gun manufacturers have gone on the record as stating that mass shootings such as Orlando are 'big opportunities' for business, and the numbers back it up.


After horrific mass shootings such as Orlando, the debate over gun control often erupts with no resolution.

While pro-gun advocates argue that more guns will solve the issue, those encouraging gun control press for legislation that mandates tougher background checks.

However, there is one consistent aspect of every mass shooting aftermath: an increase in gun sales.

This troubling side effect clearly points to the ways in which the gun industry benefits from tragedy. The leaders in the industry are more than cognizant of this—during an annual meeting in May, Sturm, Ruger & Co.’s (the largest handgun manufacturer) Chief Executive Michael Fifer called shootings such as San Bernardino and Paris a “big opportunity for the distributors to step up and take on inventory,” according to The Intercept.

Fizer also noted that during this election season in which a Democrat is favored to win over the Republican, “We’ll see a step up of demand if [she] wins,” which demonstrates exactly how manufacturers and the NRA prey on the irrational fears of the public.  

Unfortunately, gun-loving Americans reliably march to the beat of the NRA’s drum. The New York Daily News reported Monday morning that Sturm, Ruger & Co.’s stock rose 8 percent since the Orlando shooting, while Smith & Wesson Holding Corp. (a pistol and revolver manufacturer) saw its stock rise 7 percent as well.

In a disturbing larger trend, Smith & Wesson’s stock has risen 40 percent in the past year.

It’s frustratingly evident that gun manufacturers and the NRA are manipulating the public and buying our politicians’ consent to prevent any meaningful legislation from passing; mass shootings provide monetary benefits too great to pass up. It simply demonstrates the disgusting, inhumane state our gun culture has led us to.

Banner Image Credit: Wikimedia Commons, St. Louis Circuit Attorney's Office

View Comments

Recommended For You