Misfit Fruit And Veggies Now Coming To Shelves At Whole Foods

While a large number of people in countries like Bangladesh and India suffer from malnutrition, food waist around the world is on the rise.

Several companies have been working toward combating food wastage.

Large amounts of vegetables and fruits come into the market but are never allowed into renowned superstores because they are apparently “ugly.” Just because the produce is not visually appealing, it is tossed into the trash, even though it still taste as good and is equally nutritious.

To stop this nonsensical food waste, Whole Foods has now decided to keep less than perfect produce on its shelves instead of trashing them. Kicking off the program in April, Whole Foods, partnering with Imperfect Produce, will stock the visually imperfect fruits and vegetables in a number of stores in Northern California.

Read: Whole Foods Promises To Pull Peeled Oranges Off Its Shelves

"We are still in the very early stages of the conversation," said a Whole Foods spokesperson. The chain already has an in-store composting program. The superstore giant currently buys less-cosmetically appealing produce for prepared foods, salads, juices and smoothie bars.

Buying imperfect produce also lets people save a good chunk of money, since the fruits and vegetables that aren’t so good looking are often sold at a cheaper price.

“In America, 1 in 5 fruits and vegetables grown don't fit grocery stores' strict cosmetic standards — the crooked carrot, the curvy cucumber, the undersized apple  usually causing them to go to waste,” reads the Imperfect Produce website.

This initiative will now redefine what is acceptable when it comes to groceries, while giving customers a 30-50% discount.

Also: Nonprofit Combats World Hunger One Hot Meal At A Time

Meanwhile, a supermarket in Denmark, WeFood, has become the world’s first supermarket to sell slightly damaged foods or those past the expiration date. Using this method, with reduced prices, they are allowing the underprivileged to gain access to subsidized foods.

Thumbnail/Banner Credits: REUTERS/Tomas Bravo

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