Baseball Team Promotes Selfies And Avocados For 'Millennial Night'

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Unfortunately, their marketing ploy was more offensive than attractive as they advertised participation ribbons, napping, selfie stations, and avocados.

Close-up of a group of millennials taking a selfie.

The minor league baseball team, the Montgomery Biscuits, tried and failed to appeal to millennials with a special night dedicated to the young demographic.

Unfortunately, their marketing ploy was more offensive than attractive as they advertised participation ribbons, napping, selfie stations, and avocados, magnifying all of the absurd stereotypes placed upon the millennial generation, For The Win reports.

Millennials on social media did not respond well to the strategy, and they didn’t hesitate to express their dismay about the themed night set for July 21.

In addition to objections to the idea altogether, there were plenty of sarcastic clapbacks poking fun at the Baby Boomer generation, which is often said to be responsible for the social and economic struggles millennials are now enduring.

The Biscuits responded to the backlash in kind by suggesting that any millennial who is offended by the theme should show up to the game and launch a face-to-face complaint to the team’s “Millennial Night Thinktank” for a chance to win free game tickets.

While the promotion comes across as simply a poor attempt at humor, the team should have known that singling out an entire group of people in this way would have the opposite effect from what they wanted to achieve.

Alas, it appears they did not think things through, and the plan has exploded in their faces. They may not be fazed by the backlash now, but if they start to see their ticket sales take a plunge, there may be an apology to follow.    

Banner/Thumbnail Photo Credit: Wikimedia Commons, Chris Pruitt

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