The minor league baseball team, the Montgomery Biscuits, tried and failed to appeal to millennials with a special night dedicated to the young demographic.
Unfortunately, their marketing ploy was more offensive than attractive as they advertised participation ribbons, napping, selfie stations, and avocados, magnifying all of the absurd stereotypes placed upon the millennial generation, For The Win reports.
Want free things without doing much work? Well you're in luck!— Montgomery Biscuits (@BiscuitBaseball) July 11, 2018
Riverwalk Stadium will be Millennial friendly on Saturday, July 21st with a participation ribbon giveaway just for showing up, napping and selfie stations, along with lots of avocados 🥑
🎫: https://t.co/mEfHPEQ6fF pic.twitter.com/jvGKCCenpn
Millennials on social media did not respond well to the strategy, and they didn’t hesitate to express their dismay about the themed night set for July 21.
In addition to objections to the idea altogether, there were plenty of sarcastic clapbacks poking fun at the Baby Boomer generation, which is often said to be responsible for the social and economic struggles millennials are now enduring.
Shame on you for stereotyping and insulting an entire group of people (a group of people that stimulates the economy & supports your games, by the way). No longer a fan. I thought you guys were better than this. I’m so disappointed.— Jessica Meuse (@JessMeuse) July 12, 2018
imagine if you're the social media team who though this was a good idea. https://t.co/bZx4Q8XHcX— Jim Tang (@wxmann) July 12, 2018
Riiiiight. Because the best way to drum up business is to ostracize an entire demographic.— David King (@davekingweather) July 12, 2018
Say it louder for the people in the back: Brands should stop trying to be funny. https://t.co/Ox1mU94g0M
How about a Boomer night. When the old ppl leave at the seventh inning stretch, we burn the entire field down. Proceeds from Millennial night will pay for the damage.— Hoss. (@Gamec0cks) July 12, 2018
Live look at the PR team that thought this was a good idea pic.twitter.com/7GM6HqoIUf— Riley Manasco (@riley_manasco) July 11, 2018
Hi there. Looks like you need to fire your entire social media department. I've got considerable experience - let me know where to send my resume.— Better Joke Teller (@texaninnyc) July 12, 2018
Oh, that's weird. What my local minor league baseball team does for Millennial Night is charge millennials $1500 for tickets that baby boomers spent $10 on and then complain all night when they don't show up. Lol, millennials, amirite? https://t.co/wYgEdpaXBN— Harrison Widelitz (@harrisonwide) July 12, 2018
Y’all should do a “Boomer Night” where the price of admission and all concessions are deferred to the patrons of the next 3 games. https://t.co/yczUvTcsgo— Cobra Chicken (@TWEsq) July 12, 2018
Your team name is basically a brunch item so sounds like this is very on brand. https://t.co/vtEfBnzgr5— Pete Scantlebury (@PeteScantlebury) July 12, 2018
Coming early August: Boomer night, where proof of a high school diploma wins you a high paying job, and arts and crafts tables will be available for you to burn down a diorama of the U.S. economy while complaining about entitlement https://t.co/0uoQduSg5u— Kyle Neubeck (@KyleNeubeck) July 12, 2018
The Biscuits responded to the backlash in kind by suggesting that any millennial who is offended by the theme should show up to the game and launch a face-to-face complaint to the team’s “Millennial Night Thinktank” for a chance to win free game tickets.
Offended? Feel free to fight your battles IRL and visit us at Riverwalk Stadium. Any millennials that actually come by during office hours before next Saturday and submits a valid complaint in person to our "Millennial Night Thinktank" may get a free ticket or two! https://t.co/XUNOz29gkO— Montgomery Biscuits (@BiscuitBaseball) July 11, 2018
While the promotion comes across as simply a poor attempt at humor, the team should have known that singling out an entire group of people in this way would have the opposite effect from what they wanted to achieve.
Alas, it appears they did not think things through, and the plan has exploded in their faces. They may not be fazed by the backlash now, but if they start to see their ticket sales take a plunge, there may be an apology to follow.
Banner/Thumbnail Photo Credit: Wikimedia Commons, Chris Pruitt