The Hypocrisy of Racist Logos:— Frederick Joseph (@FredTJoseph) July 31, 2018
Last weekend I decided to wear this shirt, I figured it would catch some by surprise but I didn’t expect people to be as trash as they were. pic.twitter.com/DW5n6QEmOl
America’s hypocrisy was on full display when marketing consultant and culture critic Frederick Joseph walked the streets of New York City wearing a “Caucasians” shirt made to resemble the Washington Redskins logo.
Many Native Americans have protested the NFL team’s racially-insensitive logo and have demanded it be changed. However, team owner Dan Snyder continuously refuses. Many fans of the team and supporters of Snyders’ decision argue that the logo is simply tradition and not racist or offensive.
Joseph, who is black, decided to conduct a solo social experiment to find out whether the public would be so apathetic if white people were being mocked.
Unsurprisingly, strangers on the street were offended and appalled by Joseph’s T-shirt, looking at him with contempt, and one person even called him an a**hole.
Joseph took to Twitter to recap his experience, emphasizing the hypocrisy displayed all too often in America.
“As I walked through Manhattan, people looked at me and rolled their eyes, pointed, made snide comments, etc.,” Joseph wrote. “But, I’ve never seen white people do the same when people are wearing 'Redskins' apparel, which is actually racist versus the word 'Caucasians' and a white man logo.”
The shirt is a play on the Washington “Redskins” logo to demonstrate how people look wearing apparel with a logo that is blatantly racially charged and disrespectful.— Frederick Joseph (@FredTJoseph) July 31, 2018
The shirt doesn’t have any rude language or slurs such as “crackers” or “honkies”... but that didn’t matter pic.twitter.com/TrksTIlGYj
I left @SXMProgress after just doing an interview with @XorjeO and it was my first time in public with the shirt on.— Frederick Joseph (@FredTJoseph) July 31, 2018
A white guy walking by mistook the shirt for an actual team shirt and yelled “Go Skins!” I said “nah”, he then saw my shirt and yelled “asshole!” pic.twitter.com/2apsx126YX
Next, an older white lady stopped me in the street and said “why would you wear that? It’s disrespectful!”— Frederick Joseph (@FredTJoseph) July 31, 2018
So I asked her if she would have said the same if I had on the actually team shirt or another team using disrespectful branding.
She said “no, because that’s the logo!” pic.twitter.com/UaLfIZioS5
The third person or rather people was a group of white guys across the street and one pointed at me. I can see from the corner of my eye that two of them were seemingly trying to come across the street and have a word with me.— Frederick Joseph (@FredTJoseph) July 31, 2018
I wish they would have, but that’s here nor there. pic.twitter.com/cPONjTYUBG
As I walked through Manhattan, people looked at me and rolled their eyes, pointed, made snide comments, etc.— Frederick Joseph (@FredTJoseph) July 31, 2018
But, I’ve never seen white people do the same when people are wearing “Redskins” apparel, which is actually racist versus the word “caucasians” and a white man logo. pic.twitter.com/LSYYVBECn9
Basically, I was being shamed as a black person for wearing a non-disrespectful shirt with a white person logo on it.— Frederick Joseph (@FredTJoseph) July 31, 2018
But people wear apparel and jerseys with logos depicting things such as a Native American and call them “redskins”... whew chile, the hypocrisy and privilege. pic.twitter.com/laW9lyJIHR
I was fairly surprised by the reactions of people because again, there are so many disrespectful and racist representations of minorities used for brands and they don’t even think twice.— Frederick Joseph (@FredTJoseph) July 31, 2018
But, it goes to show how fickle and hypocritical people can be. pic.twitter.com/kemPWBwZ7x
At the end of his thread, he challenged others to try similar experiments of their own and gauge the reactions they receive.
“I hope to see people in cities like D.C. or Cleveland conduct these experiments as well,” he told HuffPost.
Anyone who wants to purchase a shirt:https://t.co/ShMbQBGpXX— Frederick Joseph (@FredTJoseph) July 31, 2018
Even without conducting the experiment, it is probably safe to surmise that anyone who attempts this stunt — particularly a person of color — would garner the same responses as Joseph, or worse.
Deception is deeply rooted in the history of the United States and is displayed by our political leaders on a daily basis. However, Joseph’s experiment is a testament to the fact that the most egregious hypocrisy can be seen in how this country deals with race.
Nothing is ever worthy of mass outrage and uproar until it affects white people, hence why racism is still alive and well in 2018 and why the Washington Redskins derogatory logo remains in effect.
Banner/Thumbnail Photo Credit: Getty Images, electravk