Dating App Promising 'Quality' Uses Racial Slurs

When an ad hit Facebook using racial slurs to sell the technology, many took the opportunity to denounce the company's attitude.

dating apps racismA new dating app in Singapore is driving the internet crazy — and for a very good reason.

HighBlood promises individuals looking for a date to filter people based on elitist and, yes, racist criteria. By using “accountant-verified information,” the app allows users to search for potential dates who have the “right” income, profession, or who attended the most prestigious universities, Mashable reports.

But that's not all.

In a Facebook post advertising the app, the company promised “quality,” adding that the app won't include “banglas,” “maids,” or “uglies.”

Shocked? See for yourself:

In Singapore, the pejorative term “banglas” refers to Bangladeshi migrant workers. For domestic help, Singaporeans often rely on immigrants. There are 239,700 immigrants currently working in the sovereign city-state who are originally from countries such as Indonesia, Myanmar, and the Philippines.

People online did not like the ad's tone.





Herbert Eng, the 29-year-old app creator, said the technology was meant to evoke a “ruling class trope popular in Korean drama shows.”

In an email to Mashable, Eng also added that the app's offensive tone is by design. The goal, he told reporters, is to “violate norms regarding political correctness.”

When commenting on the backlash after the Facebook ad went live, Eng said that the company isn't “racist because science has conclusively proven that genetically ... there are no differences between the races."

"We would like to interpret the [racist] terms as pertaining to occupation, rather than a certain ethnicity," he added.

Well, if that was the case, why did they use an offensive term to describe Bangladeshi migrants?

The app is so elitist that new users are only allowed to participate after three out of five random users assigned to them agree to let them in. To those who keep failing to get users to vouch for them, there's always the possibility of paying a $100 fee to enter.

While it's quite shocking to see that this kind of blatant racism exists so widely across the globe, we're happy to know that, at least online, many people are publicly denouncing this type of app. Hopefully, this endeavor will fail, as only “over a hundred” have signed up so far. But the fact that even that many users are interested in this type of “social experiment” is sickening, to say the least.

Thumbnail image credit: Robert Galbraith/Reuters

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