As part of Alibaba’s annual Singles Day shopping holiday, a Chinese company came up with a unique idea of bringing happiness into the lives of single people.
The online company is offering a lifetime supply of baijiu liquor for a single payment of 11,111 Yuan ($1,673).
The company also added that every month the first 33 customers will receive 12 bottles of alcohol for the rest of their lives. The supply of booze can be transferred to any family member if the customer dies in the first five years of purchase.
The liquor is popular in China but has failed to set grounds internationally. It is usually consumed as a shot and can easily contain alcohol content well above 40 percent.
The company cut its normal price of 99,999 Yuan to offer the promotional deal. However, officials of the company said that if the company faced long-term consequences on the profits or goes bankrupt, then the offer will be nullified.
Alibaba’s annual retail event has become the talk of the town as it features celebrities from all around the world. Last year, the gala featured David and Victoria Beckham and Kobe Bryant.
Singles Day started as a celebration for single people in the country. It takes place on the Nov. 11 and has spawned into the world's biggest shopping spree. Nanjing University gave birth to the idea in 1993 to give students a platform to celebrate their singledom.
Last year, sales at the spree reaches $17 billion.
The gender gap is a big problem in China and unmarried men and women over the age of 30 are referred to as “leftover.” The country also has more men than women, a long-term consequence of China’s one-child policy.
The policy was overturned in 2015, but its effects will probably take decades to be completely wiped off the country. It is also estimated by experts that by 2020, there will be 30 million more men looking for a partner.