In the race to be a more inclusive, diverse and body positivity-promoting lifestyle brand, Dove has come up with a new range of bottles for its body washes.
Featuring difference shapes and sizes, the new bottles have been created to resemble women’s bodies, in an attempt to remind them everyone is beautiful, regardless of their physical features.
"From curvaceous to slender, tall to petite, and whatever your skin color, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: Just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too,” reads a statement on the company’s website.
The bottles, designed with the help of Ogilvy London, apparently came after officials at Dove conducted a Global Beauty and Confidence Report and found that "one in two women feels social media puts pressure on them to look a certain way."
They now hope the bottles will make women feel beautiful just the way they are. But the brand’s ad seems to have fallen flat on the face as people on social media have come up with a range of memes, mocking it and pointing out flaws in the concept itself. Some even thought the bottles were fine as they were and Dove just tried to fix something that wasn’t even broken in the first place.
“#Dove's bottles are just a capitalist advert targeting activist generation, harnessing the diversity of nature fact and feminist discourse,” one Twitter user wrote.
I look forward to Dove selling empty bottles as part of a promotional program called "But Aren't You Beautiful ALREADY?"— Linda Holmes (@nprmonkeysee) May 9, 2017
they really think bitches gon be like Omg Karen look im shaped like this dove bottle Im taking 50 https://t.co/yQEj66s71O— #AyanHive (@lashglue) May 8, 2017
Banner and thumbnail credit: Reuters, Chris Helgren