HEY YALL MY DAD HAS A LITTLE PANADERIA/ RESTAURANT. HE MAKES ALL OF THE PAN DULCE HIMSELF. HE BEEN THINKING ABOUT CLOSING BUT I CANT LET THAT HAPPEN, SPRED THE WORD 1 RT COULD BRING IN A POTENTIAL CUSTOMER! LA CASA BAKERY AND CAFE 1002 HOGAN STREET 77009!! ???? pic.twitter.com/cc2fEDwuyB— j (@basicjackz) December 6, 2017
A teenage girl in Houston, Texas, saved her father’s sinking business by attracting new customers with a single tweet.
Jackie Garza’s father Trinidad Garza, who is a Mexican immigrant, opened Casa Bakery and Cafe in Houston about two years. The business was going well until Hurricane Harvey struck the city and destroyed everything for millions of people.
Following the hurricane, business slowed down for Garza so much he told his wife he planned to close the bakery and café for good. He was also forced to throw out bread and cookies because no one bought them.
Upon learning of her father’s plans, Jackie decided to do something about it.
“He told my mom he was thinking about selling, and he even had an offer. I begged him not to sell, to wait for me to get through college and then make me a part owner,” Jackie said.
Although Jackie couldn’t do much financially to help her father, she tweeted a message along with a picture of Garza making pastries.
She described the entire situation of the ailing bakery and asked people to spread the word as “one retweet could bring in a potential customer.”
The tweet didn’t just go viral instantly but also got publicity for the business. One single tweet by Jackie attracted so many customers that Casa Bakery ran out of Mexican pastries and other treats.
“I didn't know anything about Twitter. I'm very surprised. Overnight our business doubled, it’s been going really well,” said Garza.
While talking to ABC News, Jackie said, “I know all the hard work my parents put into this. They work from early in the morning until late at night, even though we close at 5 p.m. The quality of the food and the authenticity of it is amazing.”
Jackie set up a website for the bakery and also updated people on Twitter about the flourishing business with a caption that read, “Twitter did that.”
UPDATE: TWITTER DID THAT pic.twitter.com/Tq2zVczPVt— La Casa Bakery (@CasaBakery) December 12, 2017
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