While most companies spend a substantial amount of time creating Super Bowl commercials that have potential of touching people’s heartstrings and going viral, Hyundai took things up a notch for 2017 Super Bowl and, for the first time ever, filmed an ad in real-time.
The car manufacturer, an official sponsor of the NFL, combined the latest satellite technology with the expertise of director Peter Berg to film the 90-second “Super Bowl documentary” as part of its Operation Better.
The video shows soldiers at a U.S. Military Base in Poland attending a Super Bowl party when three soldiers from the Fourth Infantry Division — Sgt. Richard Morrill, SPC Erik Guerrero and Cpl. Trista Strauch — were asked to step into a separate room.
Little did they know, they were going to watch the game in real-time from Hyundai’s luxury box at NRG Stadium in Houston, Texas. Then, to make things even more exciting, the soldiers found out they were watching the game with their families — in a virtual way, of course — thanks to the 360-degree immersive pod technology.
“We wanted this year to be homage to those who actually make the Super Bowl happen,” said Eric Springer, chief creative officer at Innocean Worldwide Americas, the agency that helped create the ad. “It’s because of our troops that make it possible for a pastor to defend the right to worship. [A man or woman] has a right to take a knee in a game is because of the troops. It gets to the soul of a car company that helps to make their lives better.”
After all, nothing could be better than watching a Sunday night game with family.
Watch the emotional live ad above.
Banner/thumbnail credit: Reuters