There's nothing funny about the incident in which a minority man was forcibly dragged off a United Airlines plane, resulting in injuries to his face that sent him to the hospital. The viral video is painful to digest, and the internet is still sizzling with outrage.
In his latest bit, late-night host and comedian Jimmy Kimmel offers a bit of comic relief, although we're unsure why the audience would find it appropriate to laugh when Kimmel displays the viral video in a lead-up to a creative segment.
That creative segment, however, is certainly worth the watch: Kimmel devised a faux United Airlines commercial. Considering recent events, this is one ad that could pass for real.
"United didn't even admit they did anything wrong," Kimmel says, baffled, just before the bit. "And in fact, if anything, they seem to be doubling down on this."
It's true: At first, United's CEO released a statement following the PR nightmare, and it was kind of, sort of the most egregious non-apology there ever was amid public scandal. Later, the company offered a deeper apology.
That said, Kimmel debuted his commercial, which features a woman smiling insincerely.
"We're United Airlines," the woman says. "You do what we say, when we say, and there won't be a problem. Capisce? If we say you fly, you fly. If not, tough sh**."
Sadly, this seems about right.
Banner and thumbnail credit: Reuters, Mario Anzuoni