“Rich Kids of Instagram” is a social media account featuring photos of wealthy, spoiled kids flaunting their designer handbags and million dollar cars while taking a vacation at some distant exotic place. The account is rather popular among youngsters who envy – yet crave – the lifestyle of those with more money.
Recently, KFC Romania decided to troll these rich brats with a campaign of their own. The fast food company invited a group of Romanian teens to send in their spoof photos mocking the extravagant poses from the famous account. These youngsters mimicked the original pictures by replacing the flashy items with more realistic substitutes.
These photos were posted under the hashtag “distractiepebaniputini” which translates to “little money, big fun.”
The expensive cars in the original photos were replaced by toy cars, exotic animals with stuffed replicas, smart phones for old-timey rotatory phones, euros for bronze coins and such.
This campaigned came from KFC’s “Smart Menu” project, a low price meal deal.
Banner and thumbnail credit: Reuters, Michael Dalder