The American people may be choosing between Donald Trump and Hillary Clinton as the next president today, but over in the United Kingdom, there are more pressing matters at hand — like the fact that someone has intentionally messed up the iconic triangles on the Toblerone bar.
Just when you thought 2016 couldn’t get any worse, right?
The makers of the popular chocolate bar have substantially widened the gaps between the triangular chunks in apparent efforts to avoid increasing its prices.
The internet, however, is not happy about any of it.
In fact, chocolate lovers are traumatized.
“Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients,” the company wrote on its Facebook page. “We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the U.K., from the wider range of available Toblerone products.”
Yes, they have reduced the 400-gram bars to 360 grams and the 170-gram bars to 150 grams.
People are blaming Brexit for this abomination.
So #Toblerone is reducing its size. These firms really think we're idiots - keeping their profits while we suffer. We should just boycott...— Parveen Agnihotri (@Parveen_Comms) November 8, 2016
Despite the fact that this abhorrence occurred after a number of companies sought to raise product prices to offset the Brexit effect, a representative for the U.S.-based Mondelez International — the company that owns the Toblerone brand — claimed the price rise had nothing to do with the plunging pound or the vote to leave the EU.
2016 summed up:— Sharon Brookshaw (@SharonBrookshaw) November 8, 2016
1st quarter, everyone dies
2nd quarter, Brexit
3rd quarter, they take away our baking show
4th quarter, #Toblerone shrinks
Could 2016 get any worse 😩#Toblerone— Andrea Elizabeth (@Bettymoo) November 8, 2016
I'm calling the new version No-blerone. #Toblerone— Paul Mitchell (@mrmitchell78) November 8, 2016
After seeing the new #Toblerone, I have this feeling that someone needs to hard reset 2016— Sempersursum (@sempersursum) November 8, 2016
Good news for everyone in the U.S.: the new 150-gram bars are only being sold in the U.K.
In the meantime, we’ve got Election Day to worry about. We're going to need a lot of Toblerone if this goes the wrong way.
Banner/thumbnail credit: Reuters, Ruben Sprich