Why Are People Burning Their New Balance Sneakers?

While many across the nation are protesting in the streets against the new president-elect, some people have taken to destroying their New Balance sneakers.

On Wednesday, a Wall Street Journal reporter tweeted upsetting statements for some New Balance wearers, according to New York Magazine.

Sara Germano tweeted that New Balance’s vice president of public affairs, Matt LeBretton, told her, “The Obama admin turned a deaf ear to us & frankly w/Pres-Elect Trump we feel things are going to move in the right direction.”

Sole Collector, a blog for sneakerheads, reported on how New Balance approves of Trump’s presidency. The magazine tweeted, “New Balance is the first major sportswear company to publicly back president-elect Donald Trump.”

Well, this sparked off a protest against the Boston-based sneaker company on Twitter. The company prides itself on manufacturing shoes in the United States.

Some New Balance owners showed their public disapproval of the manufacturer by posting photos and videos of themselves throwing away or even burning their shoes, since they were so upset at the thought of wearing shoes made by a company which supports Trump.

However, these sentiments might have taken the company's statement out of context.

In an interview with BuzzFeed, LeBretton said, “The statement [quoted by Sara Germano] is correct in the context of trade, not talking about large geo-political anything, but in the context of the Trans Pacific Partnership agreement… Everything I’ve said is in the context of trade.”

New Balance has been in disagreement with the Barack Obama administration over the TTP since April.

New Balance is the first of many American-based companies which will likely find themselves at odds between disproving of existing overseas trade policies and keeping their customers happy. 

Banner/thumbnail credit: Reuters

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