Job applications are officially coming to social media. Or maybe social media is officially coming to job applications.
Either way, Snapchat has officially partnered with McDonald's Australia for the roll-out of a very interesting new feature: "Snaplications." It's exactly what it sounds like — an employee application platform on the popular social app, in which interested users submit a 10-second snap, News.com.au reports.
McDonald's will later review the short applications. And if you question how well one could convey solid work ethics over a 10-second snap, well, the chief operating officer of McDonald's Australia seems to think it's entirely feasible.
“We’re looking for that positivity, bubbly personality, someone we think would be good in a customer service role," Shaun Ruming said to New.com.au. "Based on what my daughter sends to her friends, you do get a bit of a glimpse [from a 10-second video]."
The two companies contacted each other around the same time after McDonald's discovered how many of its workers were using Snapchat.
"We're the largest employer of youth in the country, so we're trying to look for new and innovative ways to recruit crew people," Ruming said. "It certainly won’t replace a thorough face-to-face interview, but we’ll obviously take it into account."
After the Snaplications are assessed, users will be directed to the McDonald's corporate site to download digital applications, and chosen applicants will be invited to complete a face-to-face interview, Newser reports.
According to Mashable, "Snaplications" launched on April 7, and was only available for one day.
We suppose only time — and social media conversation — will tell if this specific campaign was a success and indicative of future Snapchat job applications.
In a world of constantly-changing technology, it certainly innovative.